July 2019 Income Report

The purpose of me sharing my income reports with you all is not to brag, but to keep me accountable and informed of my business. I also like to give encouragement to new bloggers and show that you can make money with a blog.

I will be the first to say that May, June, and parts of July of this year I put in minimal effort on my blog. I was in the process of moving and decorating a home (my very first one!) so I put my business on the backburner. (This is why you didn’t see an income report for May & June.)

I really need to start getting MORE serious about my blog and creating a solid plan. I have a plan that I loosely follow each week, however, if I don’t “feel” like doing something, I [sometimes] allow myself to quit.

I am going to get 100% honest, real, and raw in this post. I think it’ll serve as my wakeup call as well as resonate with at least ONE person out there.

Related posts: Jan/Feb Income report March income report April income report

july 2019 va and blogging income report

My background

In my previous income reports, I didn’t go into the fine details of my personal life. However, as I am writing this post, I realize that some background may help explain my “style”.

I suffer from anxiety, panic attacks, and depression. Which was made worse after having my daughter. Since her Autism diagnosis, you can imagine that I am a wreck. My anxiety has manifested many a situation where my mind can only focus on anything BUT my work.

This is my dilemma – I am losing focus on what’s important.

My move

When I moved into my new house at the end of May, I took about 2 weeks “off” from my business to take care of the matters at hand. It was the best decision I made, and I actually felt “free” for a bit. 

However, in doing so it made it really hard to pick back up to the point I was at in my business. I had lost my momentum. It is now August and I still haven’t picked it back up again, and I honestly don’t really know how. 

Working from home

Running your own business is very complex, especially if you don’t know exactly what you should be doing. It is easy to get discouraged if you don’t see results right away – which is what’s been happening to me since my slow down. 

My business had a few “great” runs in the beginning, but after taking time off, it’s been rocky ever since. So instead of working harder (which I know I can), I let my anxiety tell me that what I’m doing isn’t good enough so I should quit because I’m wasting my time. 

This thing is, I am DAMN good at what I do! I just lack the motivation and confidence. It is my hope that in sharing my story, I can hold myself accountable. It is also my hope that sharing my story can help someone who may be feeling the same way I do – and can motivate them as well!

So how did I do in July?

Obviously, I’m not sugar-coating anything. I didn’t make thousands with my blog/VA business. Heck, I didn’t even break $100 or even $10! But, as you can see, the profits you make can definitely coincide with the effort you put into the work. As with any job.

I did a few new things to try and boost my business in the last 2 months, so I am grateful for that start! I believe that with more nurturing and marketing myself, I can definitely crush and surpass my goals.

So here is my July 2019 income report from my blogging and Virtual Assistant business.

Start a business account


My expenses vary each month, and for July this is what occurred:

Tailwind $14.98

SendOwl $9

PayPal fees: $1.59

Etsy fees: $1.29

Pinterest ads: $5.83

Office supplies: $16

Business courses: $10

DropBox: $11.99

Total expenses for July: $61.68


As with any business, incoming income can vary each month. This is what I received in July:

The ultimate social media marketing eBook: $24 [digital product income]

Journal You: $2 [affiliate income]

Etsy sale: $12.99 [passive income]

Fomo ads: $5.31 [ad revenue]

Total income for July: $44.30

Profit for July: -$17.38

As you can see, I didn’t make any profit for July, and actually ended up in the negative. 

What worked this month

I finally released the guide that I have been drafting for a few weeks! I got a really good response at the launch, so I hope that it’ll only get better as I keep marketing it. (It is a social media marketing guide.)

the ultimate social media guide

The revenue I made from Fomo ads has been the highest since I started with them (March).

Revising my current Pinterest strategy.

What didn’t work this month

I participated in less Facebook share threads. 

I didn’t join any new affiliate programs, even though I had planned to.

I was lazy and didn’t market my business as much as I should have.

July Stats

These numbers are my social media numbers, email subscribers, and blog subscribers. 

Note: At the end of each month, I clean out my email list and unsubscribe those who weren’t active.

  • Email subscribers: Mailerlite 197 compared to 95 in April (thanks mostly to my content calendar opt-in and in part to my SMART goals opt-in)
  • Blog subscribers: 3, compared to 1 in April
  • Pinterest: 191k monthly views, 4.4k engaged, 2,388 followers (from May-July my Pinterest rose to 275k, dropped to 125k, and is now slowly picking back up.)
  • Facebook biz page: 198 likes compared to 147 likes in April
  • Instagram: 1,553 vs 1,524 in April (dipped to 1400 in June/July due to hiatus
  • Twitter: 431 vs 426 in April 
  • Website: 1.2k users/1.5k sessions compared to 1.5k users in April

I’m not as active on Twitter as I like to be, and probably won’t be. My main focus is Pinterest, then Facebook & Instagram. (Although they could probably use more love.)

Also, I am comparing everything to April’s numbers, because April was the last time I produced an income report.

july blogging income report

August goals

I hope to really step it up this month. My daughter will be starting school and I’m hoping to have fewer distractions during the day and able to get more done. 

With that being said, I think I will be making small goals, and go from there. By the end of August I hope to have:

  • 250 email subscribers (just added a new opt-in at the beginning of the month so cross my fingers that it’s popular!)
  • 5 blog subscribers
  • 250k Pinterest monthly viewers, with over 50% link clicks
  • 220 Facebook page likes
  • 1650 Instagram followers
  • I will be taking a break from Twitter
  • 2,000 pageviews on my website

I also aspire to have 2 management clients and continue with my one blog post a week. I have also started opening my blog up to guest posts so hopefully that’ll help!

pinterest link clicks
Pin link clicks for July – 48%

Final thoughts

Mid-May through July turned out to be pretty hectic in my personal and work life. I let my business slide, and although I enjoyed the break, it made me a little complacent. 

Now that it’s a new month, I feel motivated to take my business to a new level. I’m not sure what that will look like, but stay tuned for August’s income report to find out!

Planner Wishes by Lori

Lori Silva was born and raised in Hawai'i, on the beautiful island of O'ahu. She is a coffee-guzzling, tell-it-like-it-is person who decided she could not only just stay home with her daughter, but work from home, too. Lori's passions include helping others, organization, and of course, Pinterest. Her dedication to her work along with her communication and systems creation make her an excellent candidate for managerial tasks.

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