Creating pins for Pinterest can be a frustrating task, especially when you don’t see any return from them. (No clicks, no impressions, etc.) It can be hard to figure out exactly what your audience wants to see, especially if you are new to Pinterest and haven’t quite figured out the analytics side of it all yet.
However, creating pins for Pinterest doesn’t have to be a chore – especially when you have options.
Learn [almost] everything there is to know about Pinterest pins in this post.
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What are pins?
In the Pinterest world, pins are what you see on Pinterest when you search for a topic. These pins can lead you to a blog post, online store, opt-in, etc.
When you use Pinterest on a personal level, think about why a pin causes you to stop and click on it. Does it have a catchy title? A nice picture? Something you can relate to? Or does it just.. “call” out to you?
What can you do with pins?
When browsing on Pinterest, you can perform some actions with pins. You can:
A.) See the pin while scrolling (“impressions”)
B.) Click the pin to read more (“close-up”) but not click through to the attached URL
C.) Repin it to a board to save it for later (“saves”)
D.) Click through the pin to get to what it’s advertising (“link clicks”)
Types of pins
On Pinterest, you can have something called “rich pins”. A rich pin provides more context about what’s on the other side of the pin, right in the pin’s description. They are easily identifiable by the extra information above and below the picture on the pin.
Anyone can apply for rich pins; just make sure your account is verified first! There are 4 types of rich pins:
Product pins allow you to shop directly on Pinterest and adds real-time prices, shows stock availability, etc. These pins are great for eCommerce stores (think Etsy, Shopify, Big Cartel, etc.) and allow for direct [organic] traffic to your online store!
Recipe pins look exactly like they sound – they have a recipe (ingredients, instructions) right on the pin description! I’m sure you’ve seen these types of pins before.
Article pins are great for those who blog. The pin descriptions include headlines, story descriptions, and author information.
App pins have install buttons right on the pin itself, so people can download them without leaving Pinterest. Currently, it is only available for IOS apps.
Option 1 – Creating pins yourself
Ah, the exciting part. (Ok, maybe not for everyone, but this is your bread and butter.) I’m not going to lie, creating pins takes quite a bit of practice and some patience.
When you are first starting out your Pinterest account and trying to decide what kind of pins to create, you don’t have much to base off of. My advice is to:
A.) Check out other’s pins. (It’s ok to draw inspiration from other’s pins, but NEVER OKAY to copy or steal them.)
B.) Think about what draws you to click on a pin, and how you can use transfer that “feeling” to one of your pins.
C.) Dive in head first and learn as you go! (Some call it trial and error, A/B split testing, etc.)
The main components your pins should have are: titles (something catchy to real ‘em in!); some kind of photo (stock or one you’ve taken); your branding (fonts, colors, etc.) and your website/logo (to claim ownership of your pin).
One of my first pins.. very boring, no branding, no website, picture could be better/more relevant.
A re-do of the pin. White space, relevant picture, catchy headline, and website.
If you had to choose from these two pins to tell you what Pinterest is about, which one would you choose, and why?
After you have established some time (and stats) on Pinterest (at least 1 month), you can tell from your analytics what type of “look” your audience is drawn to in terms of your pins.
How do you know a pin is performing “well”?
I gauge from the click-throughs. If you just go by impressions only, you will learn that, yes, people are seeing your pin, but don’t care to stop and have that pin take them anywhere. A click-through/link clicks will tell you that they were interested enough in your pin to want to learn more about what’s behind it.
And if you gauge by “saves”, there is no way of knowing if people actually clicked on your pin, they are just “saving it for later” and may or may not go back to it.
My style? Some people suggest keeping your pins branded so you are “recognized” and that people may be drawn to you no matter what you write about. And while I agree to some extent, I create [at minimum] 3 pins per blog post when I first launch it. I have one that is branded, one that is totally opposite of that, and one that is super plain. I do it this way because I want to appeal to more than one type of person and try to hit as many “tastes” as possible. Example:
How to create pins
You can create pins in any graphic design program, but I heavily favor Canva. It’s easy to use and provides you with pin templates and stock photos. (And they have a free version!)
Pinterest favors pins with a 2:3 ratio. The ones in Canva are set to 735 x 1102 px. Another popular size is 600 x 900 px. Play around with those sizes and see what your audience responds to the most.
Other popular programs that I’ve seen people use to create pins are PicMonkey, Photoshop, and Over.
You created pins.. now what?
So, what do you do with your pins once you make them? Why, you post them! Posting your pins requires a little bit of strategy for a huge outcome.
-Pin from post
I usually add a few pins to my blog posts, and after I publish them, I go to the post (which is on my website that is optimized with Pinterest pin buttons) and share them directly to Pinterest that way.
This step can also be done with e-commerce sites (Etsy, Shopify)- once a listing is added, if your browser and Pinterest account is attached and set-up to do so, you can share your pin directly from a listing to Pinterest (or other platform).
-Create a new pin
You can go directly to Pinterest and create a new pin and link it back to the URL you want to connect to. (This step I usually do about a week to two weeks after the post has been out, to give it more traction and to look like “fresh” content. This is where the extra pins you made will come in handy.)
It is VERY IMPORTANT that when you are creating new pins on Pinterest that you add description that has keywords for what you are pinning (but don’t keyword stuff!). Also, adding 1-3 hashtags will definitely help as well! (Learn about Pinterest hashtags here.)
If you have rich pins set up, once you add the URL to a created pin (or a pin that is pinned directly from your site), then the description will automatically be filled in for you.
Why should you create more than one pin per post/product/item?
I know quite a few bloggers, and even those who offer physical and digital products, say that they have created a (ONE) pin that they love/are satisfied with, so why should they create more? Why can’t they just pin that same pin over and over?
I’ll let you in on a little secret – PINTEREST LOVES FRESH CONTENT!
Yes, the blog post you are sharing for the 8th time isn’t new (heck you wrote it over a year ago, to be exact), BUT the NEW PIN you created is seen as FRESH CONTENT in the eyes of Pinterest. And Pinterest rewards fresh content handsomely.
This also gives you more “content” to share on Pinterest, especially if you only have a few posts/products at the moment.
I will be the first to tell you that yes, this is tedious, a pain, and repetitious. BUT it is one of the BEST WAYS to get tons of ORGANIC TRAFFIC!
Don’t have time to create tons of pins, or go back to the 50 (or more!) blog posts you have and create a new pin for each of them? That leads me to your next option….
Option 2 – Outsourcing pin creation
If you feel like you still can’t get the hang of pins, or if it is just a task that you don’t have time for, then an option that you have is to outsource them!
There are many Pinterest pros that offer pin creation as one (or part) of their services. For me, I offer various pin creation options as part of my monthly management packages, or as one-time/pay-per-set kind of deal (send me an email to claim!).
I heard you when you said that you have many posts, and not enough time to create pins, so take advantage of the awesome offers out there!
Yes, creating pins for Pinterest CAN BE a frustrating task, but once you see the return (a viral pin, more traffic to your site, etc.) you will find that you LOVE creating pins. (And knowing what your audience loves to see and responds to is half the battle!)
Creating the “perfect pin” is only one part of your Pinterest strategy. Pins don’t have to be the one thing that discourages you from marketing on Pinterest.