September was my one-year Blogiversary! EEK. I have been blogging for a whole year. And while it has not been an easy road, it is exciting and I feel like I’m learning so much along the way. I haven’t reached my FULL blogging potential, but I am well on my way. This is my one-year blogiversary income report.
I’m not a millionaire. Heck, I’m barely paying my bills (some months, I haven’t). However, I can say I’m truly blessed to have a great support system at home, rooting for me to get my business off the ground and to work doing something I love.
Related posts: Starting a blog-What I wish I knew in the beginning
This is the 6th income report I’m sharing with you all, and it is as realistic as an income report can get. When others are trying to build something in a similar fashion as you are, what is the point in leading them in the opposite direction?
One thing to remember is, there is a difference between making money and paying yourself. Just because you’ve made tons of money in one month doesn’t mean all of it will end up in your bank account.
Read further to see how I did after one year of blogging (inconsistently), and only monetizing after the first 6 months.
Start a business account
I have a few streams of income, although they don’t all always bring me money every month. I’ve learned that you should have more than one income stream so that you can basically make money while you sleep!
My streams of income include affiliate marketing, eBook sales, Etsy sales, ad sales, and money from services I provide to my clients.
For September, I didn’t make any affiliate sales.
Another form of passive income for me is my eBook sales. At the beginning of July I compiled all my knowledge of social media marketing into a handy guide. I even included a checklist to follow.
When I first started my own business I opened a store on Etsy selling bullet journal charms (I was reeeeeaalllyyyyy into bullet journaling at that time). It was a very slow business and I ended up with inventory that never sold.
Eventually, I added printable planners (created by me) to my shop, and that helped sales. Ultimately, I ended up taking the charms off the site and making it strictly digital products. Every once in awhile I make a sale from Etsy (passive income) and I rarely market the listings that are on there. (They get found by search and SEO.)
In September I made 1 sale totaling $.99, on this listing.
Looking to start your own Etsy shop? Open your store with my link and receive 40 free listings on me! (Regular price is 20c per listing.)
I currently use Fomo ads for my website. They don’t require a minimum of pageviews a month, so they’re perfect for newer bloggers.
Fomo ads: $4.55 (for the month of August)
Services – Pinterest & Facebook
My main “gig” is Pinterest management. I assist entrepreneurs and solopreneurs in marketing their businesses on Pinterest strategically.
In August I gave an opportunity to an eCommerce shop that wasn’t on Pinterest yet, to get management services in exchange for a percentage of my prices given in their shop credit. I run this program once every few months and I build Pinterest accounts for newer shops that way. (To inquire about this service, please send me an email at [email protected]. Please note that not everyone will qualify for this program.)
Pinterest management services: $149.67
I am also starting to expand my social media services to include Facebook management. I am currently running the Facebook business page of a local business in my area.
Facebook management services: $250
Total value of incoming monies for August: $421.21
Total “useable” money for August: $271.54 (money that isn’t shop credit)
Dropbox: $11.99 (cloud storage that I can access via computer, iPad, and phone)
SendOwl: $9 (houses my eBook and other digital products) *this is my last month, as I’m switching to selling my ebook on other platforms.
PayPal fees: $7.55
Etsy fees: $ .28
Tailwind: $15 (paid using referral credit)
Pinterest ads: $14
New domain: $14.63 (side business)
Also, I didn’t have to pay for Tailwind as I had the referral credits.
Total expenses for August (less Tailwind): $57.45
“Income” for September: $214.09
Less 30% aside for taxes: $64.23 = $149.86
Less 50% for savings, future business expenses: $74.93 = $74.93
Total profit (in my pocket) for September: $74.93
Curious to learn what my social media and email subscribers numbers were for September?
Email subscribers: 278 (compared to 243 in August) Current open rate: 25%
(Note: at the end of every month I clean out all inactive subscribers on my email list.)
My goal for September was to reach 300 subscribers, and I almost got there!
Blog subscribers: 4 (compared to 3 in August)
My September goal was to get up to 5 subscribers this month, and I didn’t.
Pinterest: 217.57k monthly viewers (182k in August), 11.32k engaged (vs 5.6k), 2,733 followers (vs 2,567). 61% link clicks (v 49%).
My September goal was 250k viewers, with over 75% link clicks. So close!
Facebook business page: 233 likes (vs 215)
September goal was 245 likes – almost made it!
Instagram: I have put IG aside for the time being.
Pageviews: 1.4k users, 2.2k pageviews, compared to 1.3k users and 2.4k pageviews in August.
My goal for September was 2k pageviews and I’m excited to have surpassed it!
*Most of my referrals come from Pinterest! If you’re not marketing on Pinterest, it’s time to get your business going! It does take about 3 months to get your profile in traction, and with daily consistency, your profile can be one of the biggest drivers of organic traffic!
Clients: 3, compared to 3 in August
Even though I have my passive income funnels in place, there is still room to market some way, somehow!
I usually participate in daily threads in my Facebook groups, utilize Pinterest (#1 traffic referral source!), and mention my business whenever/wherever I can.
Mid-august I set some business goals to accomplish within a month (August 15th-September 15th). Those goals were:
- Make $150 from affiliate sales – didn’t accomplish
- Start my Pinterest-based Facebook group and recruit at least 10 members – got 31 members!
- Generate at least $500 in income – pretty close! (sort-of)
By the end of October I hope to have:
- 300 email subscribers with 35% open rate
- 5 blog subscribers
- 250k Pinterest viewers with 75% link clicks
- 245 Facebook business page likes
- 40 Facebook group members
- 3k pageviews on my website
- 4 regular clients
And there you have it! This is how I benefit from my business of blogging and Pinterest management.
I do aspire to give beginner bloggers some hope and reassurance that it might be a slow process, but you can definitely make it if you put your mind to it!
Let me know in the comments what you thought of my income report, and if it helped you in any way.