What is a Social Media Manager, and Do I Really Need One?

Building and running a business from the ground up takes a lot of work. Especially if you don’t have any formal training or are just “winging” it. There are many components that are included when marketing a business, and social media is definitely one of the BIGGEST drivers of traffic today.

Don’t have time to sit and be on social media all day? While it is nice to be on Facebook checking the latest haps, or on Twitter reading Cardi B’s latest tweet, doing all those things won’t help drive traffic to your site or blog. You have to admit, once you hop on your social media, you get lost down the rabbit hole. Then, before you know it, 4 hours have passed and you didn’t mention your business or the sale you’re having, ONCE. And now you’ve wasted a day of prime views.

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what is a social media manager

This post may contain affiliate links, and while it doesn’t cost anything extra, if you make a purchase through my link I may make a small commission. All opinions are my own, and I thank you in advance for trusting them!

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What is a social media manager?

To save some time in their workday, most business owners choose to outsource their social media management to people called Social Media Managers. Basically, this person takes care of your social media (be it on Facebook, Instagram, Twitter, LikedIn, Pinterest, etc.) needs such as creating content, posting, interacting and engaging, monitoring analytics, etc. For some, analytics alone is a daunting task so outsourcing their account is the best solution for them.

Some Social Media Managers (SMM) have specialties, where their main focus is one social media platform. (Mine is Pinterest!) This is great if you are just starting out, have a small budget, and want to see how you do in terms of utilizing one platform at a time. Other social media managers are well-rounded and know a little bit of every platform, and usually take on the role of managing them all at the same time. This is great if you have multiple streams of social media and various audiences, and want to keep on top of all of them.


what is a social media manager, and do you need one for your business?

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Why social media?

In this day and age, social media is a HUGE component for marketing your business. There are many people on various platforms, looking for the next “cool” brand, or newest fashion trend, or yummy recipe for their family dinner. And where do we turn to find this information? The internet/social media, of course.

Think about it-when you need a recipe for that glazed ham for Easter dinner, where do you look for it? When you need a simple craft activity for your children, where do you go? When you want to know what outfit is trending this season, what app do you click on?

I realize that not EVERYONE is on social media, nor do they utilize it everyday. This is where you come in and do your research-where does your target audience frequent? Are they mostly on Instagram or do they meet every Sunday for coffee at McDonald’s? That’s how you can figure out what step to take in the way of marketing.

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What is the cost of a Social Media Manager?

One of the biggest questions after deciding which route to go in terms of social media management is, “how much will this set me back?” Of course, as a business that may be tight on funds (or hey, even an established business) your main concern is paying for someone (you may or may not know) who can do this (and trust that they can do this correctly). After all, you’re on social media yourself, so how hard can it be?

There are quite a few components that go into social media management, and while I’m not saying you can’t learn it yourself (and save money), it also takes dedication and CONSISTENCY. While you are building ALL parts of your business, a Social Media Manager is FOCUSED on the task of social media and social media alone. Sometimes you have to spend money to make money.

Each Social Media Manager is different and charges differently. Some go by hours of work, some provide monthly packages. I am a Social Media Manager that specializes in Pinterest strategies AND management, so my packages are more comprehensive. 

I do recommend that when you are researching a SMM, look for a few things-what their packages include, the length of time they manage (some require a 2-3 month retainer), their reviews/testimonies, price options, payment plans, bartering/trading services (doing a service in exchange for your product), how long they’ve been in business, etc. Researching and getting price quotes is important to ensuring your success, and not wasting anyone’s time.

what is a social media manager


Where do I find Social Media Managers?

Most SMMs can be found on-you guessed it-social media. Running a quick search on Facebook or searching a hashtag on Instagram can bring you a slew of results (which may be very overwhelming!). There are many groups and pages on Facebook dedicated for this (try searching “virtual assistant” or “VA job board”, etc.).

You can also ask around! A friend might know someone. Or, ask in the groups you’re already in. A great Social Media Manager will definitely have a loyal following who will be happy to recommend them to others.

Serious service providers will create some types of business page/ad to market themselves. I created a Facebook business page for my services, as I feel that most people of my clients will come from Facebook first. They could also be on various social media platforms. Some may even have a website.

You can use any of the social media websites to find various social media managers (or virtual assistants!) for your needs. Remember, each person is different, so do your research!


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Planner Wishes by Lori

Lori Silva was born and raised in Hawai'i, on the beautiful island of O'ahu. She is a coffee-guzzling, tell-it-like-it-is person who decided she could not only just stay home with her daughter, but work from home, too. Lori's passions include helping others, organization, and of course, Pinterest. Her dedication to her work along with her communication and systems creation make her an excellent candidate for managerial tasks.

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